maurina iannuzzi
creative strategist
meet little miss me
It took me some time to find a career path that seamlessly blends my creative and analytical skills. At JMU, I found my sweet spot in advertising. Applying predictive insights and data-driven research to formulate a marketing strategy excites me. Communicating a captivating message inspires me.
experience
Content Marketing Specialist
Noofah
09/2024-12/2024
Princeton, NJ (Remote)
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Developed cohesive, targeted email marketing campaigns based on customer engagement data and audience behavior, increasing click-through rates by 25%.
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Designed visually compelling social media and email marketing assets that reinforced brand identity, boosting user engagement and retention.
Digital Social Media Intern
Assett Commercial Services
07/2024 - 08/2024
West Chester, PA (Remote)
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Produced SMO-driven ad copy for Facebook and LinkedIn campaigns, leading to a 27% increase in CTR.
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Executed a multi-platform content strategy using keyword research to improve search rankings and organic traffic.
Design Intern
School of Media Arts & Design
04/2024 - 05/2024
Harrisonburg, VA
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Executed end-to-end creative strategies to develop cohesive marketing materials for before, during, and post-event phases, repositioning the event as a networking opportunity rather than an intimidating career fair.
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Presented the strategic and creative rationale behind branded messaging, taglines, and event collateral to university faculty and industry professionals as part of a competitive design contest earning the first-place opportunity to execute the campaign and promote the event.
Marketing Intern
Beds and Bars Ltd
06/2023 - 07/2023
London, England
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Repositioned the company’s brand manual to resonate with the latest generation of employees and appeal to the core demographic of hostel guests.
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Wrote blog content, resulting in measurable increases in web traffic and improved online visibility using SEO techniques.
education
James Madison Univeristy
August 2021 - December 2024
B.A. Media Arts and Design -
Creative Advertising Concentration
Minor - Statistics
Dean's List - Fall 2021, Spring 2022, Fall 2022, Summer 2023
skills
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