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Assett Commercial Services

Assett Commercial Services is a a family-owned and operated commercial cleaning franchise that consistently delivers efficient, specialized service tailored to their clients needs.  

objective

Increase ad impressions and click-through rates to drive more organic engagement, website traffic, and lead generation. 

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big idea

Present a tip or fun fact reveals a new, unexpected cleaning task, reinforcing the need for a professional service to tackle the added workload.

deliverables

research

Assett Commercial Services of West Chester

STRENGTHS

WEAKNESS

  • Established Brand: Being a franchise of a national commercial cleaning service brand gives credibility and recognition.

  • Family-Owned: The family-owned aspect can convey a sense of trustworthiness and personalized service.

  • Limited Market Reach: Excludes interested businesses outside of the West Chester service area. 

  • Competition: The commercial cleaning industry is highly competitive, with many other providers offering similar services. Assett Services will need to differentiate itself to stand out.

OPPORTUNITIES

THREATS

  • Local SEO: By optimizing their website for local search terms, Assett Services can improve its visibility in local search results and attract more local customers.

  • Content Marketing: Developing and promoting informative content related to commercial cleaning and COVID-19 safety could attract more visitors to the website and establish Assett Services as an authority in the industry.

  • Work from home: Many businesses have shifted to remote work arrangements which impacts the need for commercial cleaning since employees are working from home. 

  • Economic Uncertainty: Economic downturns or uncertainties could impact businesses' cleaning budgets, potentially reducing demand for cleaning services.

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Mark Thompson

Age: 42   /   Gender: Male   /   Occupation: Owner, Thompson Auto Group    /   Channels: LinkedIn, PA Auto Dealers Facebook Group, Google Search

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Pain Points:

  1. Maintaining a clean and hygienic showroom and service area to create a positive impression on customers.

  2. Managing cleaning schedules and services efficiently to minimize disruptions to business operations.

  3. Ensuring compliance with health and safety regulations, especially in light of the COVID-19 pandemic.

How Assett Commercial Services helps solve their problems:

  1. Provides specialized cleaning services for a variety of facilities, including auto dealerships, ensuring a clean and welcoming environment for customers.

  2. Flexible cleaning schedules minimize disruptions to business operations.

  3. Assett's COVID-19 safety protocols reassure customers of a safe shopping and service experience.

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Brand Guide & Strategy

  • Typography: Simple and clean font pairing for readability and professional appeal.

    • Heading Font: Bebas Neue.

    • Body Font: Montserrat.

  • Strategic use of hashtags

    • At least 3 hashtags per post—one relevant to the business, one relevant to the audience, and one relevant to the post.

  • Captions should be concise and problem-focused, with calls to action driving user engagement (e.g., "Call for a free quote").

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